Fisher was inspired by the sudden success of 'The Tower of Shoes' in an old Quonset Hut in a non-retail industrial area of Sacramento, California. And knowing that even Macy'sthe biggest Levi's customer, was constantly running out of the best selling Levi's sizes, and colors, Fisher asked Haas to let him copy The Tower of Shoes' business model and apply it to Levi's products. Haas referred Fisher to Bud Robinson, his Director of Advertising, for what Haas assumed would be a quick refusal; but instead Robinson and Fisher carefully worked out a legal test plan for what was to become The Gap named by Don's wife Doris Fisher.
InGap opened its second store in San Jose. InGap established its corporate headquarters in Burlingame, California with four employees.
Bythe company had over 25 locations and had expanded into the East Coast market with a store in the Echelon Mall in Voorhees, New Jersey. InGap began to sell private-label merchandise. In the s, Gap assumed an upscale identity and revamped its inventory under the direction of Millard Drexler.
Drexler refused to sign a non-compete agreement and eventually became CEO of J. One month after his departure, merchandise that he had ordered was responsible for a strong rebound in sales. Fisher recruited Paul Pressler as the new CEO; he was credited with closing under-performing locations and paying off debt.
InGap announced that it would "focus [its] efforts on recruiting a chief executive officer who has deep retailing and merchandising experience ideally in apparel, understands the creative process and can effectively execute strategies in large, complex environments while maintaining strong financial discipline".
That January, Pressler resigned after two disappointing holiday sales seasons and was succeeded by Robert J. Fisher on an interim basis. The executive president for marketing and merchandising Jack Calhoun became interim president of Banana Republic.
Robinson was hired as chief designer inbut was dismissed in May after sales failed to increase. However, he enjoyed commercial success in international markets. The first use of the trademark was on August 23,and expanded to commercial usage on October 17, A second application was filed by Gap Stores, Inc.
The first usage for shirts and clothing products was on June 25, Trademark registration was granted on December 28, On October 4,in an effort to establish a contemporary presence, Gap introduced a new logo.
After much public outcry, the company reverted to its previous "blue box" logo on October 12, after less than a week in use.The world's best bras. The sexiest panties & lingerie. The most beautiful Supermodels.
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