Brands are now moving towards fast and reactive fashion models. Where lead times were six months a few years ago, they are now six weeks. This makes supply chains much more compressed, and hence the challenge to be nimble.
It makes meeting delivery targets that much harder. In addition women are harrassed on their way to Mas holdings swot from work by men, which is both unpleasant and unnecessary. The country already supports four main fabric mills, with companies like Textured Jersey — a subsidiary of Brandix — having expanded regionally in recent years.
This gives them vital access to EU markets and contributes to their economic growth. Practically, this means partial or entire removal of tariffs on two thirds of all product categories.
These are granted to countries which ratify and implement core international conventions relating to human and labour rights, environment and good governance.
The EU are still raising a number of concerns about the human rights situation in the country and there are many issues still to be addressed. Listen here for a run down of the way his business world. So the UK market is not as important as it once was. That makes Sri Lanka vulnerable to the current trend towards protectionism and policy uncertainty in the US.
However, it goes broader than that. China is a major provider of foreign investment to Sri Lanka. The Future It seems inconceivable that Sri Lanka should ignore one of its most successful industries as it continues its march towards higher levels of prosperity.
Developing them will take time. And in the meantime Sri Lanka needs to nurture is garment industry. However, where are the state of the art garment research institutes?
Is there a college or institute specifically aimed at creating the next generation of marketeers and entrepreneurs? Should more emphasis be placed on developing home grown fashion designers and should fashion design be given greater status within the education system? How about a bringing major international fashion show to Colombo?
Finally how about the government getting behind the industry both in words and deeds.
Solving the labour shortage is also a key issue. In the meantime harassment of female workers has to be stopped. If it was, men and women would be clamouring to work in the factories rather than leaving in droves which is what seems to be happening.
Sami argues that people driving tuk tuks would be better employed in the garment factories. However, if they can earn as much or more driving a tuk why would they work in a factory?
The garment industry has the capacity to evolve to meet oncoming challenges, and it will need to do so if it is to remain viable.
The UK lost its textile industry years ago because it did not move with the times.
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The same does not have to be true for the Sri Lankan garment industry. Listen here to the full interview Advertisements.SWOT Analysis • Strength Strengths reflect Malaysia Airlines (MAS) competencies and capabilities of their core business which differentiate the company itself with other /5(5).
Discover all the very latest MAS Holdings apparel business news, analysis, comment and interviews from the industry experts at just-style.
The Garment Industry: a SWOT analysis. Large companies like MAS Holdings and Brandix are now moving to a complete integration of the manufacturing process where design, manufacture and packaging are all sourced “under one roof” which cuts costs but more importantly cuts down the time iot take sto bring new designs to market;.
SWOT Analysis • Strength Strengths reflect Malaysia Airlines (MAS) competencies and capabilities of their core business which differentiate the company itself with other service company based on value, price and services/5(5).
Marketing and Sales MAS Holdings use direct marketing strategies and obtains sales based on past dealing with customers. It also uses its website as a tool for affecting potential customers. Services Being and apparel manufacturer MAS Holdings does not provide extensive after sales services.
The industry has some big players notably MAS Holdings and Brandix plus a number of small and medium factories make clothing for a number of global brands: the list is impressive: Nike, Victoria’s Secret, Next, Gap, Speedo and Tommy Hilfiger; and it supplies major supermarket chains such as Marks and Spencer and Tesco.