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Not surprisingly, the National Association of Broadcasters and Nielsen responded to the report; see their responses here. In the page reportLarry Miller argues that traditional radio has failed to engage with Generation Z — people born after — and that its influence and relevance will continue to be subsumed by digital services unless it upgrades.
Key points made in the study include: According to the U.
Department of Transportation, the typical car in the U. However, drivers are buying new cars at a faster rate than ever, and new vehicles come with more installed options for digital music services. Digital services do, which makes them more valuable to labels. The report makes a global-warming-level case for the terrestrial radio industry to upgrade or face obsolescence.
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